![]() This New York-based firm has proven to be one of the fastest-growing online make-up brands in the US in only three years. The brand is extending and refining its assortment of the eye, lip, and face products, despite the fact that its distinctive foundation is the brand’s most popular item.Ĭurrently, the Power Match algorithm facility is available just for its foundations and concealers, but the Il Makiage tells us that they are “continuing to explore the application of technology and AI in a range of other products,” So stay tuned! Il Makiage Review Their tech team combined hundreds of thousands of data points and information on 700 different skin tone combinations to create the PowerMatch algorithm.Īfter completing the online quiz, you’ll receive a perfectly-matched foundation from one of its 50 shades. “The PowerMatch technology uses machine learning to accurately match a customer’s foundation with over 90% accuracy without ever seeing their face,” reps explain. They devised a formula that generates an online quiz for their clients. Il Makiage was fully aware of the issue that their clients were experiencing. People usually have trouble determining which foundation color is best for them. Il Makiage’s main goal is to make foundation purchases online as simply as possible. ![]() This is a very well-known make-up company & is very popular among its customers. This company has also been featured in Vogue, Cosmopolitan, Glamour, and a variety of other magazines.įrom all of these, we can say one thing for sure. If you look at their Instagram page, you’ll notice that this relatively young business has a whopping more than 1.1 million followers!!
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